Arguably one of the most popular tools in the car and truck business – defines those features and technology applications that will be most popular with automakers and will also have the greatest potential for high-volume application.

There are probably a couple thousand new “good ideas” popping up in automotive and allied businesses each year.

No company – not even the world’s largest – can do a fair and representative job pursuing each of these.  That’s the idea behind the “Top 40” – to bring focus – to cut through the “forest” of good ideas and determine which “trees” are really going to “make it” in the marketplace.

In addition to the “Top 40” matrix of high-interest features and technologies, each client also receives a 60-to-70 page report detailing the specifics of each “Top 40” item along with a discussion of the strategies, supplier activity and automaker interests underlying the selection.

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